Graphic Design Influence on the Christmas Shop.

Influencing people to spend with the economic crisis is not easy.

Spending money is sparse all over the world. Items are getting more expensive and more and more people are losing their jobs. And although this does not affect people’s Christmas spirits in wanting to give presents, it does mean they’re on a tighter budget and thus spend much less.

Advertising is not about making people spend, it is about making people want to spend. Influencing people’s actions is something which has been given a lot of thought about, especially in today’s current climate. This is why Glimpse Media are going to one of the world’s biggest Christmas shopping hubs, Paris, France. This is to undertake first hand research in discovering what graphic design techniques are being used in the real world, when times have never been tougher, to make people spend.

Our full report will be here very soon so keep checking back here, our research portal or our social media for updates.