I have all to many people asking me what would happen if a company did not hire a professional graphic designer.So I thought I would finally write a post about why you should never design your own graphics. Designing your own graphics can save a lot of money in the short term but what about the long term? Many people use cheap templates off the internet or simply just stick to text as their logo. In the current climate, many businesses look for ways to cut spending but this can have a grave impact, especially when they are no longer investing into one of the fundamentals to any business – the graphic design. But what exactly are the reasons why you should not design your own graphics and hire a graphic designer?

1. Communicating the wrong image

Graphic designers are experts in marketing and know how to communicate to your target market. Designing your own graphics can mean that you have to spend a lot more on the advertising of your company. Get a professional to do it fro the beginning and you can be assured that your image is efficient and effective at communicating with your customers. Would you service an airplane? No – as you would leave it to the professionals to ensure that everything is done perfect.

 

2. Say Goodbye To Many Potential Clients

If you get your communication wrong then you will not be portraying the correct message to the wrong people! Customers are much more likely to go to a company with professionally designed graphics than a company who offers the same products but with graphic designs that are not as professional. Your competitors businesses cards who have been well designed are going to stay in your customer’s wallets for longer.

 

3. Blending in and never making an impression

Companies use their brand to make an impression in the marketplace. The Co-operative Group use their brand to portray Fair Trading, environment friendly images. Basically you get the impression that you’re be doing good things to the world if you shop at Co-op. People remember brands, if you do not have a professional brand then there is nothing to remember you by apart from that shop downtown that sells televisions. Surely you would rather be remembered for something more than just your location.

To Conclude

Yes, I admit – designing your own logo today will save you money in the short term. But I can guarantee that if you yourself are not a professional graphic designer 9 times out of 10, you will not make as much money as you would have done if you had used a designer.

If you want to start your own company but cannot yet afford the graphic design, then wait until you have saved up. If you currently own a company but have not yet used a professional graphic designer then please contact me for a free consultation so I can help you realise what you need to be done.