Corporate Profile

Yum Order is a new business venture from young entrepreneur Jack Kaufman. His innovative idea is to allow the waiters and waitresses of restaurants to text orders to the kitchen instead of the conventional writing it on a pad of paper and passing it to the kitchen or going to a computer and typing in the order. This new idea allows serving staff to literally go from table to table enabling ease within the dining area and less waiting time for diners.

Market Position

At present, Yum Order is just an idea yet Jack wanted a logo to make his efforts to the world known. In order to get investments and loans, he needed his idea to look investable and professional.

Current Situation

As this is just an idea when we were working with Jack, we knew we had to create a logo which looked professional and summed up one thing: Ease. This is the one thing we all thought was the unique thing about Jack’s idea, the ease of getting orders from the dining area to the kitchen. This is what Jack and Glimpse Media thought should be communicated to investors and future restaurants.

Target Market

At first glance you would think that we needed a logo that would impress two sets of people, restaurateurs and investors however any good investor would be impressed by a logo which is going to be perfect at attracting restaurateurs.

Objectives

A perfect logo would make Jack’s business look professional and stand out from the ocean of other entrepreneurs pitching their ideas. A great logo would help Jack to make his idea work and successful.

Schedule and deadline

Jack didn’t set any formal deadline however we set an internal deadline of 3 days. We did this successfully.