Corporate Profile

95X is a new online radio station hosting on www.my95x.com. They came to Glimpse Media after word of mouth and asked us to create their website for them. Situated in Bangor, Maine, their slogan is 'non-stop music' as they braodcast today's hits 24 hours a day to all over the world.

Market Position

95X is a newly formed station which is growing rapidly. They are getting revnue from advertising some of the world's biggest companies. Playing 'non-stop hits' is certainly attracting listeners as well as their new 3 DJ's which have regular spots on their station.

Current Situation

Radio is a highly competitive market so starting an online radio station wasn't going to be easy and we knew what we were up for. As a newly formed radio station, they need the best grphic design to get them noticed in a very competitive market. To get a large number of listeners takes radio stations many years and much work. Glimpse Media worked tirelessly to make sure that 95X was up to scratch.

Glimpse Media also helped 95x with creating an online presence assisting them to use marketing techniques on social networks.

Communication Background

We had discussed what previous means of communication 95X worked on yet because they had only just started out, they had not publicly announced 95X to a wide audience. Glimpse Media was needed to firstly create the website and then the logo which would possibly replace their existing one.

Target Market

95X was to play non-stop hits 24 hours a day. The target market of the website and logo had to be the same as the music. Modern hits are meant for anyone between the ages of 12 and mid mid 40's. As we have a broad age range, the look and feel of the website had to look modern, fresh, professional and timeless.

Objectives

95X's current objectives are to spread publicity and to build up a strong number of listeners of their station. Also, their aim is to build a strong revenue from advertisers.

Schedule and deadline

We were not given a deadline from 95X however we set an internal deadline of 6 weeks for the website. The logo was created in less than one week, even though no official deadline was set.